jüSTa is a Sanskrit word, which means 'to welcome' to your home. At jüSTa hotels, this warm invitation of Indian hospitality meets international standards of luxury. The experience is further enhanced by Deepika Govind's unique hand crafted design for each jüSTa property. We believe in individualized service - therefore each of our hotels have less than 50 rooms.
The experience of jüSTa is chalked out to be one filled with a mosaic of happy experiences, rich in moments of luxurious comfort, seamless service, and the ambience of opulence. It has cozy niches for intimate space. It also subtly balances the grandiose and the intimate to deliver a true luxury experience.
In common areas, the 'how it looks & feels' experience is reflected in breathtaking spaces, outstanding pieces of art, while in private rooms, the emphasis is on 'how it feels & looks': lavish materials, exquisite scents and the unique touch and feel sensation. Whatever a guest touches must bring a sensation of high level comfort and grandeur.
The logo denotes a tree, which is an eternal symbol of life. As the tree provides shelter, so too does jüSTa. The green of the tree enhances jüSTa, making it a green brand. Designed by Mrinal Dey from Shantineketan a young, talented painter from Shantineketan, the logo is augmented by a vertical strata of rainbow colours, the hues of which are reflected in the art, fabric and furnishings used at jüSTa.
The ambition of the jüSTa brand is to be developed as an inspirational Indian brand which is aspirational, delivering outstanding contemporary experience. In this clutter of international and local brands, we aim at creating a special niche for Small Luxury Hotels , allowing jüSTa to be international in every way, with an Indian identity.
The Four Pillars of the jüSTa brand are Luxury, Contemporary, Green, and Indian.
jüSTa offers a clear-cut design philosophy coupled with a distinct Brand Personality. The designer creates an intimate but discrete, edgy yet subtle ambiance; luxurious, yet not overbearing; a residential feeling of a hotel environment, but without its magnitude. This chain of small luxury hotels is capable of addressing individual requirements. Generally, the hotels have less than 50 rooms, making it inviting for the guest and easy on the efficiency of the staff.
At jüSTa, corporate values are much more than a programme or a policy - they define who we are and inform the decisions we make. The company's guiding principle is the Golden Rule - to treat others as you wish to be treated - and as such, jüSTa strives to have a long-lasting, positive influence on the environment where we operate and on the people we employ and serve. We believe that this goal is integral to our success as a company.
We have chosen to specialise within the hospitality industry by offering only experiences of exceptional quality. Our objective is to be recognised as the company that manages the Small Luxury Hotels & Resorts wherever we locate.
We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service. Doing so allows jüSTa to satisfy the needs and tastes of our discriminating customers, and to maintain our position a Small Luxury Hotel Company.
Our greatest asset, and the key to our success, is our people.
We believe that each of us needs a sense of dignity, pride and satisfaction in what we do. Because satisfying our guests depends on the united efforts of many, we are most effective when we work together cooperatively, respecting each other's contribution and importance.
We succeed when every decision is based on a clear understanding of and belief in what we do, and when we couple this conviction with sound financial planning. We expect to achieve a fair and reasonable profit to ensure the prosperity of the company and to offer long-term benefits to our hotel owners, our customers and our employees.
We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another. In all our interactions with our guests, customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.