On our Radar: JÜSTA's Niche of small Boutique Luxury
JÜSTA IS A CHAIN of 14 luxury hotels and resorts across different leisure and business
destinations across India, clocking a key count of 400. With its business hotels present in
cities like Delhi, Bangalore, Chennai, Hyderabad, and Kundapur, jüsta has a major presence
in Rajasthan with two hotels in Udaipur, one in Nathdwara and one in Chittorgarh.
Elegant, raw and minimalistic — the Wire Room located at the Design Hotel, has its entrance from the second floor of a popular mall.
Designed by well-known architect Pronith Nath, the bar-cum-kitchen has a laid-back vibe to it. Their menu features exquisite cuisine with food options from around the world, and innovative cocktails, curated by executive chef Mir Hafizur Rahman, who has recently moved in here from the Maldives. The joint is a tasteful mix of the modern and the contemporary, and it incorporates the quintessential Madras twist to its products and services. Boasting eclectic cocktails, their signature drink, Maghizchi, is an ode to Rajinikanth.
Acknowledging the role of OTA's in marketing strategies
The 21st century has seen major changes. One of the biggest being the rise of technology. This has produced a huge number of opportunities in every industry. One of the fields that have benefited, is the travel and hospitality industry which is growing leaps and bounds in terms of its revenue generation. The biggest steamroller in revenue generation for hotels has been OTA’s. These prominent online distribution channels have contributed to market expansion and have provided mid-sized companies like ours a distribution platform and a level playing field.
There wasn’t much left of the road after the 40-minute drive from the airport and soon our vehicle started trundling along a rough,
dusty path somewhere in the suburbs of Udaipur. The Lanes got narrower, the houses older and the terrain wilder. The drive to jüSTa Sajjangarh Resort & Spa wasn’t really an ideal romantic one.