The Residences is now jüSTa
Positioning Background – This refers to the unifying value of art and Indian crafts along with promotion of Indian ethos with international standards through a chain of small luxury hotels.
jüSTa – the brand represents a New Experience in Hospitality
jüSTa – the name
jüSTa is a Sanskrit word, which signifies the exotic, ethnic culture of India. Its Sanskrit meaning is “to welcome” to your home. This warm invitation of Indian hospitality meets international standards of exotic luxury. It is enhanced by its exclusive design making it a name to be reckoned with experience and adventure.
The experience of jüSTa is chalked out to be one filled with a mosaic of happy experiences, rich in moments of luxurious comfort, seamless service, and the ambience of opulence. It has cozy niches for intimate space. It also subtly balances the grandiose and the intimate to deliver a true luxury experience.
In common areas, the "how it looks & feels" experience is reflected in breathtaking spaces, outstanding pieces of art , while in private rooms, the emphasis is on "how it feels & looks”: lavish materials, exquisite scents and the unique touch and feel sensation. Whatever a guest touches must bring a sensation of high level comfort and grandeur.
The logo denotes a tree, which is an eternal symbol of life. As the tree provides shelter, so too does jüSTa. The green of the tree enhances jüSTa, making it a green brand. Designed by Mrinal Dey from Shantineketan a young, talented painter from Shantineketan, the logo is augmented by a vertical strata of rainbow colours, the hues of which are reflected in the art, fabric and furnishings used at jüSTa.
Everything comes to life through Art
The ambition of the jüSTa brand is to be developed as an inspirational Indian brand which is aspirational, delivering outstanding contemporary experience. In this clutter of international and local brands, we aim at creating a special niche for Small Luxury Hotels , allowing jüSTa to be international in every way, with an Indian identity.
jüSTa – - The Pillars of Brand
jüSTa Views - Luxury
Lavish and opulent environs for the artistically inclined merge with the impressive softness of natural light to offer tangible luxury. Every piece of furniture, furnishing and décor allow the senses to enjoy luxury of an extremely high comfort.
Everything at jüSTa is modern and fashionable. Its luxury is seamless and efficient, yet extremely comfortable. Every detail has been individually treated with a sense of aesthetics, transcending functionality, transforming the daily experience into pleasure. This present-day lifestyle is supported by a wide range of services: complimentary wireless internet connection, a restaurant with delicious cuisine and 24 hour room service.
jüSTa views - Green
Surrounded by tranquil green environs, jüSTa isolates you from the noisy hustle and bustle of the outside world. It creates a Luxurious haven, where ‘Green’ becomes a continuous thread throughout the jüSTa experience.
jüSTa views –India
For jüSTa, art is more than just décor. It believes that art is the ultimate expression of a culture. At jüSTa, each piece of art reflects a dimension of the Indian culture, traditional or emerging. Unique art pieces have been integrated in jüSTa’s experience and play an dynamic role in delivering the brand that is distinctively India.
Design Philosophy for Justa- The Residence
• The Design philosophy is based on balance of Colour, Form, Proportion, Scale, Light, Art, which has been
juxtaposition with the old and the new.
• Every effort is made to use materials and techniques that illustrate the concept of layering, textures, mystery,
• Individualistically crafted gradation of colours, luminous, environment friendly
• Textiles that are used have a sense of modernity yet are ornate, opulent, but intensive. An adherence to classic,
timeless styles, with an unexpected twist or surprise detailing lend another dimension to jüSTa
Why is The Residence Small Luxury Hotels
The Residence offers a clear-cut Design Philosophy coupled with a distinct Brand Personality.
The designer creates an intimate but discrete, edgy yet subtle ambiance; luxurious, yet not overbearing; a residential feeling of a hotel environment, but without its magnitude. This chain of small luxury hotels is capable of addressing individual requirements. Generally, the hotels have less than 50 rooms, making it inviting for the guest and easy on the efficiency of the staff.
Art - The Voice of Changing Times
INDIA is in the midst of high energy and intense creative living.
Where is the brand that would fully reflect these prosperous times?
What is LUXURY in India today?
Could it be a new dimension of luxury, one that is beyond the classic one upmanship, with roots in both yesterday and tomorrow?
What if the ultimate luxury was about to CONNECT TO THE SOUL?
We believe that a new star can be born in India; a star that express its spirit through ART, a bridge between cultures, region and time. As a place aspiring to provide new
experiences, art is found not only within the hotelier’s craft of hospitality but also
through RE-INTERPRETATIONS of classis designs by modern artists.
The new Brand seeks to offerFirst class international hotel infused with ‘SPIRIT of
India’ expressed by India Arts as well as re-interpretations of rituals as ‘Art of
The changing times is magnified as an ‘Artist-Hotelier’s’ evolving vision, thanks to the talent and voices of seasonally showcased local artists. This hotel aspires to offer a feeling of home to the soul thanks to NEW PERSPECTIVES on Indian art and beauty, and perpetual reinventions of traditions in a kind of ‘bridge of time