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Chitrashaala - An Initiative by jüSTa Hotels & Resorts
Imbibe the fragrance of art and experience the artistic blooming

INDIA is living in intense, creative times of change & energy. Where is the brand which would fully reflect these rich times? What is LUXURY in India today? Could it be a new type of luxury with roots in both yesterday and tomorrow? What if the ultimate luxury was about Connection to the Soul?

We believe a new star is born in India, which expresses its spirit through ART, as a bridge between cultures, regions and times. Aspiring to provide new experiences through which art is found not only within the hotelier’s craft but also through REINTERPRETATIONS of classic designs by modern artists The new Brand seeks to offer international five star standards infused with ‘SPIRIT of India’ expressed by Indian Art as well as the reinterpretations of rituals as ‘Art of hospitality’.

The changing time is magnified as an ‘Artist-Hotelier’s’ evolving vision, thanks to the talent & voices of seasonally showcased local artists. We spire to offer a feeling of ‘ home to the soul’ thanks to NEW PERSPECTIVES on Indian art and beauty and perpetual reinventions of traditions in a kind of ‘bridge’ through time. Chitrashaala is an annual endeavor jointly hosted by jüSTa Hotels & Fashion Designer Deepika Govind where artists from across India and the world come together. It is usually hosted at Lake Nahargarh Palace in Chittorgarh for a few days and marks the start of the season.

Chitrashaala believes that artists, with their creativity, energy, focus, and freedom, can make contributions in making this world a better place. It plays an essential role in providing the local and international artists with an exposure to a capacious array of artworks, styles and forms, hence enabling them to express their fondness for art freely and creatively. The mufti-disciplinary environment of this art residency encourages artists to assess their work from a new and contrasting perspective. The program is an attempt to build a credible cultural dialog among the artists from diverse socio-cultural backgrounds through an enriching reciprocation of artistic ideas.

At jüSTa, we believe that everything comes to life through art, a complete visual expression of one’s thoughts and feelings without having to describe it in words. Chitrashaala is an earnest endeavor of jüSTa Hotels in that direction step in providing a platform to connoisseurs‘ of art who share similar beliefs.

The impact of space on creative output cannot be stressed enough. From architecture to music to art, the state continues to fascinate artists across genres. Chitrashaala, an international residency programme pays homage to this legacy by bringing together forty noteworthy artists from India and overseas. Rajasthan’s artistic character gives precedence to the freedom of the creative spirit, nature and aesthetic imperatives amid a universalist as opposed to a nationalist framework which indeed is what helps it stand out. As much a learning experience as a grand creative gathering, Chitrashaala seeks to provide visual artists with exposure to a wide range of works in terms of form, content and style thereby contributing to the development of artistic expression as well as creative dialogues and possible future collaborations.

Work of art

The impact of space on creative output cannot be stressed enough. From architecture to music to art, the state continues to fascinate artists across genres. Chitrashaala, an international residency programme pays homage to this legacy by bringing together forty noteworthy artists from India and overseas. Rajasthan’s artistic character gives precedence to the freedom of the creative spirit, nature and aesthetic imperatives amid a universalist as opposed to a nationalist framework which indeed is what helps it stand out. As much a learning experience as a grand creative gathering, Chitrashaala seeks to provide visual artists with exposure to a wide range of works in terms of form, content and style thereby contributing to the development of artistic expression as well as creative dialogues and possible future collaborations.

Chitrashaala is likely to be a unique expression of the love of art which whilst rooted in the local environment, is also linked to national and international contexts. It will help stimulate innovation and respect a common cultural heritage and shaping understanding and respect among the artistic community as a whole. It will help build an effective cultural dialogue, in the conviction that such a dialogue represents an essential tool for interaction among different individuals from a variety of socio-cultural backgrounds. Such interaction, in turn, is certain to encourage a respectful and enriching exchange of ideas and help identify the boundaries that define individuals and communities.

The importance of workshops such as this is not to be underestimated. More events of this nature are required for both emerging and established artists as they are an all too rare opportunity to mix and work with a variety of professionals from all genres of the visual arts. It acknowledges a common cultural heritage while, at the same time, respects the cultural diversity of the participants. It is, above all, a meeting place, for the exchange of ideas and practices and demonstrates how dialogue is essential to nourish and enrich culture, particularly within a specific context.

Events
@ Chitrashaala

Veteran fashion designer Deepika Govind and her hotelier husband, Ashish Vohra come together from their otherwise distinct professional spheres to host Chitrashaala, an endeavor where artists from all across India and abroad join in this glorious event held at jüSTa Lake Nahargarh Palace in the historic city of Chittorgarh. “ Rajasthan, as a state is rich in history, culture, and music. Since we have four hotels in this beautiful state, we have dedicated the festive season for Chitrashaala and every year we see it gets better and better” exclaims Ashish Vohra, founder of jüSTa Hotels & Resorts. Chitrashaala will play an essential role in providing the local and international artists with an exposure to a capacious array of artworks, styles and forms, hence enabling them to express their fondness for art freely.