Justa Hotels & Resorts has witnessed an impressive growth in the last one year. Rohit Katyal, Head of Sales & Marketing – Delhi NCR, Justa Hotels & Resorts, agrees, “Last year was a positive year and we experienced 10 per cent increase in occupancy pan India and an increase in ADR as well. The fourth quarter specifically ended on a high note for us.” Moving ahead, the company is focussing on restructuring itself. “Going forward, our motto is to control distribution cost and ensure better presence on the digital medium.
We have just launched our new website,” shares Katyal. Regarding new properties, he says, “We are working on two new projects and are confident that by the end of the year, both will be operational. Rajasthan and metro cities are preferred locations for us, but at the same time, we are exploring possibilities of acquiring new hotels in Tier-II cities as well.” The Design Hotel Chennai by Justa opened last year and it’s been doing very well, according to Katyal, “We have seen better occupancy in the last 12 months.
Our endeavour is going forward to maintain occupancy level and optimise on ADR,” he adds. Several initiatives have been undertaken to create brand awareness. “For the last four months we have been doing roadshows in multiple cities and creating awareness about our new banquet facility at Rajputana a Udaipur,” he shares.