The founder & CEO of jüSTa Hotels & Resorts, who added a new well-being brand, Bookmark Resorts, to his company’s portfolio with the first resort property in Manali, says that the “nimble footedness” of the company helped it endure the onslaught of the global pandemic and come out “better, stronger and more focused.”
The global pandemic had tested the endurance of hotel operators of all sizes and stature. Those who were agile and had taken quick course correction, reworked their business models could only come out unscathed to see the better days, others left high and dry.
“We were nimble footed compared to many other brands,” said Ashish Vohra, founder and CEO of jüSTa Hotels & Resorts, as he shared the story of the endurance of the company. The company let go of a few city- centric hotels in the portfolio which were on lease and not making commercial sense of retaining.
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