About Us

Luxury Boutique Hotels in India

jüSTa is a Sanskrit word, which means 'to welcome' to your home. At jüSTa hotels, this warm invitation of Indian hospitality meets international standards of luxury. The experience is further enhanced by Deepika Govind's unique handcrafted design for each jüSTa property. We believe in individualized service.

The logo denotes a tree, which is an eternal symbol of life. As the tree provides shelter, so too does jüSTa. The green of the tree enhances jüSTa, making it a green brand. Designed by Mrinal Dey from Shantineketan a young, talented painter from Shantineketan, the logo is augmented by a vertical strata of rainbow colours, the hues of which are reflected in the art, fabric and furnishings used at jüSTa.

jüSTa Brand Ambition

The ambition of the jüSTa brand is to be developed as an inspirational Indian brand which is aspirational, delivering outstanding contemporary experience. In this clutter of international and local brands, we aim at creating a special niche for Small Luxury Hotels , allowing jüSTa to be international in every way, with an Indian identity.

jüSTa Pillars of the Brand

Luxury

Contemporary

Green

Indian

For jüSTa, art is more than just décor. It believes that art is the ultimate expression of a culture. At jüSTa, each piece of art reflects a dimension of the Indian culture, traditional or emerging. Unique art pieces have been integrated in jüSTa’s experience and play an dynamic role in delivering the brand that is distinctively India.

We have chosen to specialize within the hospitality industry by offering only experiences of exceptional quality. Our objective is to be recognized as the company that manages the Small Luxury hotels & Resorts clubs wherever we locate. We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service. Doing so allows Justa to satisfy the needs and tastes of our discriminating customers, and to maintain our position a Small Luxury Hotel Company.

Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride and satisfaction in what we do. Because satisfying our guests depends on the united efforts of many, we are most effective when we work together cooperatively, respecting each other’s contribution and importance

We succeed when every decision is based on a clear understanding of and belief in what we do, and when we couple this conviction with sound financial planning. We expect to achieve a fair and reasonable profit to ensure the prosperity of the company and to offer long-term benefits to our hotel owners, our customers and our employees.

We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another. In all our interactions with our guests, customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.

Our goals, beliefs and principles are the foundation of the work we do on behalf of our guests every day.

Founding Team

ASHISH VOHRA

FOUNDER & CEO

  • With over 25 years of enriching experience with The
    Oberoi Hotels & Resorts, he has handled key position
    like Regional Director – Northern Region, Director of
    Marketing and Brand Development where during his
    tenure were launched the Uday Vilas, Raj Vilas,
    Amar Vilas & Vanya Vilas, which are now the top
    rated hotels in the world according to Conde Nast.
  • He specializes is in the field of Marketing, Sales,
    Strategy and Finance He has also served as the
    Resident Director in India for The Leading Hotels of
    The World.
  • The company has grown organically with a mix of own
    hotels, Revenue share and Management contract model
    in the portfolio is set to expand to newer cities in the
    coming years.

DEEPIKA GOVIND

CO - FOUNDER & HEAD OF INTERIORS, DESIGN

  • A leading Fashion designer, whose signature can be
    see across the Hotel Interiors for jüSTa Hotels &
    Resorts.
  • All the fabrics are woven and only natural
    materials.
  • Most of the hotel product like lamps, furniture,
    bed-throw, cushion covers, curtains, upholstery are
    curated especially for the chain.
  • All the Art, which is an intrinsic part of the
    signature is selected by her.
  • All the hotels have their own signature design
    concepts for differentiation –
    www.deepikagovind.com