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About jüSTa

Indian Soul. Global Standards.

Luxury hotels and resorts across India, designed with art at the
core and hospitality in the details.

 

Who We Are

We’re 20 years old Indian chain of hotels. Every hotel is small enough to feel personal, and designed enough to feel special. We balance craft, comfort, and location so your stay is effortless, and memorable. 

What we believe

Kindness wins. Details matter.
Teams make the difference.

How we host

Warm, attentive service with local art,
natural materials, and amenities.

Who We Are

We’re 20 years old Indian chain of hotels. Every hotel is small enough to feel personal, and designed enough to feel special. We balance craft, comfort, and location so your stay is effortless, and memorable. 

What we believe

Kindness wins. Details matter.Teams make the difference.

How we host

Warm, attentive service with local art, natural materials, and amenities.

 

Our Values

Guest Centricity

Every stay is personal. We anticipate needs and shape each moment around you.

Attention to Detail

Spotless rooms to the last bite on your plate, we sweat the small things so it feels effortless.

Empathy

A warm hello, a listening ear, and help before you ask – so you feel at home.

Teamwork

We work as one, respecting every role, so service lands right every time.

Continuous Improvement

We learn from every stay and make tomorrow better than today.

 

Our Brands

jüSTa Hotels & Resorts

jüSTa Hotels & Resorts

Unique hotels for new-age travellers, where art comes alive.

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jüSTa Luxé

jüSTa Luxé

Luxury stays in India’s most unique locations.

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NUO by jüSTa

NUO by jüSTa

Smart, stylish city stays for the modern traveller.

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Bookmark Resorts

Bookmark Resorts

Luxury and wellness retreats immersed in nature.

Learn more

 

Timeline

From 2005 to Now…

  • 2005
    jüSTa Hotels & Resorts founded on 15th August 2005.
  • 2011
    Expanded to 10 hotels across key cities.
  • 2019
    Grew to 15 hotels across India.
  • 2020
    Expanded to heritage & leisure destinations.
  • 2021
    Introduced NUO by jüSTa – a modern boutique brand.
  • 2022
    Launched Bookmark Resorts; grew to 27 hotels.
  • Today
    40+ hotels across India and continuing to grow.
 

Founding Team

Ashish Vohra - Founder & CEO

With 25+ years at Oberoi in senior roles across marketing, brand and regional operations, Ashish Vohra was involved in the launch of icons like Udaivilas, Rajvilas, Amarvilas and Vanyavilas, later rated among the world’s best by Condé Nast. He later represented The Leading Hotels of the World in India. At jüSTa, he is driving an asset-light expansion across owned, revenue-share and management-contract hotels. 

 

Deepika Govind - CO-Founder & Head Of Interiors

Deepika Govind is a leading fashion and textile designer behind jüSTa’s distinct interiors. She works almost entirely with natural, handwoven fabrics and curates most in-room elements for the brand—lamps, furniture, bed throws, cushions, curtains and upholstery. She also selects the art, which is a core part of jüSTa’s identity. Because of her design direction, every hotel has its own signature concept and no two properties look the same.

 

Plan Your Next Stay

 

Find a jüSTa that fits your trip. Beach, hills, heritage,
or city—choose your vibe.

Proceed Booking