Luxury Boutique Hotels in IndiajüSTa is a Sanskrit word, which means 'to welcome' to your home. At jüSTa hotels, this warm invitation of Indian hospitality meets international standards of luxury. The experience is further enhanced by Deepika Govind's unique handcrafted design for each jüSTa property. We believe in individualized service.
The logo denotes a tree, which is an eternal symbol of life. As the tree provides shelter, so too does jüSTa. The green of the tree enhances jüSTa, making it a green brand. Designed by Mrinal Dey from Shantineketan a young, talented painter from Shantineketan, the logo is augmented by a vertical strata of rainbow colours, the hues of which are reflected in the art, fabric and furnishings used at jüSTa.
jüSTa Brand AmbitionThe ambition of the jüSTa brand is to be developed as an inspirational Indian brand which is aspirational, delivering outstanding contemporary experience. In this clutter of international and local brands, we aim at creating a special niche for Small Luxury Hotels , allowing jüSTa to be international in every way, with an Indian identity.
jüSTa Pillars of the Brand
We have chosen to specialize within the hospitality industry by offering only experiences of exceptional quality. Our objective is to be recognized as the company that manages the Small Luxury hotels & Resorts clubs wherever we locate. We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service. Doing so allows Justa to satisfy the needs and tastes of our discriminating customers, and to maintain our position a Small Luxury Hotel Company.
Our greatest asset, and the key to our success, is our people. We believe that each of us needs a sense of dignity, pride and satisfaction in what we do. Because satisfying our guests depends on the united efforts of many, we are most effective when we work together cooperatively, respecting each other’s contribution and importance
We succeed when every decision is based on a clear understanding of and belief in what we do, and when we couple this conviction with sound financial planning. We expect to achieve a fair and reasonable profit to ensure the prosperity of the company and to offer long-term benefits to our hotel owners, our customers and our employees.
We demonstrate our beliefs most meaningfully in the way we treat each other and by the example we set for one another. In all our interactions with our guests, customers, business associates and colleagues, we seek to deal with others as we would have them deal with us.
Our goals, beliefs and principles are the foundation of the work we do on behalf of our guests every day.