INDIA is living in intense, creative times of change & energy. Where is the brand which would fully reflect these rich times? What is LUXURY in India today? Could it be a new type of luxury with roots in both yesterday and tomorrow? What if the ultimate luxury was about Connection to the Soul?
We believe a new star is born in India, which expresses its spirit through ART, as a bridge between cultures, regions and times. Aspiring to provide new experiences through which art is found not only within the hotelier’s craft but also through REINTERPRETATIONS of classic designs by modern artists The new Brand seeks to offer international five star standards infused with ‘Spirit of India’ expressed by Indian Art as well as the reinterpretations of rituals as ‘Art of hospitality’.
The changing time is magnified as an ‘Artist-Hotelier’s’ evolving vision, thanks to the talent & voices of seasonally showcased local artists. We aspire to offer a feeling of ‘home to the soul’ thanks to NEW PERSPECTIVES on Indian art and beauty and perpetual reinventions of traditions in a kind of ‘bridge’ through time. Chitrashaala is an annual endeavor jointly hosted by jüSTa Hotels & Fashion Designer Deepika Govind where artists from across India and the world come together.
Chitrashaala 2025 believes that artists, with their creativity, energy, focus, and freedom, can make contributions to making this world a better place. It plays an essential role in providing the local and international artists with exposure to a capacious array of artworks, styles and forms, hence enabling them to express their fondness for art freely and creatively. The multi-disciplinary environment of this art residency encourages artists to assess their work from a new and contrasting perspective. The program is an attempt to build a credible cultural dialog among artists from diverse socio-cultural backgrounds through an enriching reciprocation of artistic ideas.
Fashion designer Deepika Govind and hotelier Ashish Vohra, both veterans in their fields, to co-host Chitrashaala 2025 – a grand expression of creative art. This distinguished artisans residency will welcome 60+ talented artists India and abroad to jüSTa Rasa Retreat & Spa, Rishikesh for one of India’s most certain of artistic events.
The aim of Chitrashaala 2025 is to provide a dynamic platform where both new and experienced artists can come together, enjoying the kind of access they would never have gotten elsewhere to different styles and forms of art work. It also aims at offering, as should be kowtow to be normal for an event set in Rishikesh, an immensely immersive experience.