Onora Hospitality began its voyage in 2005 as a service apartments company, gradually evolving into small and medium-sized hotels across various formats. However, the COVID-19 pandemic brought forth unforeseen challenges, compelling the company to reconsider its business strategy and adapt to the new normal. Ashish Vohra, Founder & CEO, Onora Hospitality Pvt Ltd. recognised that domestic travel would be at the forefront for the foreseeable future, leading to a strategic shift towards catering to the domestic market. In a conversation with Asmita Mukherjee, Vohra discusses the company’s journey, its response to the challenges posed by the COVID-19 pandemic, and the strategic decisions that have shaped its future.
Speaking about the deluge in domestic travel Vohra said, “The first realisation was that domestic travel would hold the pole position for the next couple of years. So, not only did we open new resorts in the hills, for the first time we also set up a domestic sales focused team.
To capitalise the opportunity we realigned our entire product portfolio from only city hotels to include hill resorts as well. We also expanded our portfolio with further openings in Goa and certain locations in South India in order to have a more spread out national footprint. The company profile, which had a balance between city and resort hotels, gradually tilted towards resort hotels and that has helped keep us in a good position in the last financial year.
As far as exiting six hotels is concerned, I think adversity tests your relationships. Things were not working out with some of our hotel partners during the pandemic and therefore we decided to exit those hotels.”
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